Agency Help With Google Local Service Ads

LSA Strategies, Management, & Tips

What Do Local Service Ads (LSA) Look Like?

Google Local Service Ads Agency

Google’s Local Service Ads (sometimes referred to as the “Google Guarantee”) help you connect with customers searching Google for the services you offer. When customers in your area search Google for a service, your LSA ads will appear with the Google Guarantee and Google Reviews Star Rating.

Google LSA (Local Service Ads) make it easy for customers to call your  business directly, which will keep your call board full.

Home & Local Services Helps You Show Up on Google Searches

Since Local Service Ads appear on Google Search results, in-market customers near you can find and contact you immediately to book appointments with your CSRs.

The Best Part is You Only Pay If and When You Schedule!

Another great feature of Google Local Service Ads (LSAs) is that you only pay when customers schedule appointments through your ads. This allows you to continue your ongoing SEM, SEO, display, and outbound contact strategies as needed.

What is the “Google Guarantee”?

The Google Guarantee is awarded to businesses whose level of customer satisfaction Google has verified from leads generated through Google LSAs. In order to maintain the Google Guarantee badge, home service businesses must ensure that any Google Local Service Ad lead is treated with the utmost respect and that work and services offered to these customers are of the highest caliber.

How Much Do Local Service Ads (LSA) Leads Cost?

Businesses are required to set a weekly budget to fund advertising efforts. You will only pay once a lead is generated via the LSA ad.

Lead costs vary by industry, but businesses typically pay between $5 – 139 for each lead (among all industries that currently have Local Service Ads available to them). Home & Local Services estimates our average customer is paying around $35/lead.

What Business Types Qualify for Google Local Service Ads?

  • Google Local Service Ads for Plumbers
  • Local Service Ads for HVAC
  • Google Local Service Ads for Moving companies
  • Local Service Ads for Storage companies
  • Google Local Service Ads for Heating companies
  • Local Service Ads for Cooling (A/C)
  • Google Local Service Ads for Solar companies
  • Local Service Ads for Electricians

Google Voice Search Powered by Local Service Ads

Google recently announced that their LSA advertising product will be the primary marketing tool available to businesses looking to be visible in Google Voice Searches.

Home & Local Services is an award-winning Local Service Ads agency and management company, and can help you get set up with Google Local Service Ads today. Among other things, we include schema mark up on all of our websites to be referenced by organic voice searches.

Image from WordStream

Why You Need a Local Service Ads Agency to Manage Your Ads

Home & Local Services wants to be your agency of choice for Local Service Ads. We have a combined 30+ years of industry marketing experience specific to local businesses.

By employing our proven strategies, we’ve helped our plumbing, heating, and HVAC clients gain many more customers through Google searches. Contact us today to make us your Local Service Ads agency partner. We would be delighted to hear from you!

Need Help with Your Google Local Services Account?

Home & Local Services specializes in all areas of Google LSA management, including:

  1. Raising Responsiveness Rating
  2. Proper Budget/Funding Allocation
  3. Account Optimization
  4. Assigned Service Area Optimization
  5. Trade Category/Services Optimization

If you’re looking for help with your local service ads account, call Home & Local Services today!

Google Local Service Ads (LSA) Eligible Regions & States

Currently Google’s Local Service Ads are not available to be run in all areas. We’ve found that many major cities and metropolitan areas seem to be the first adopters for the LSA program in the United States.

These markets are able to serve and display Google Local Service Ads:

  • Atlanta-Sandy Springs-Roswell, GA
  • Baltimore-Columbia-Towson, MD
  • Boston-Cambridge-Newton, MA-NH
  • Charlotte-Concord-Gastonia, NC-SC
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Cincinnati, OH-KY-IN
  • Dallas-Fort Worth-Arlington, TX
  • Denver-Aurora-Lakewood, CO
  • Detroit-Warren-Dearborn, MI
  • Houston-The Woodlands-Sugar Land, TX
  • Las Vegas-Henderson-Paradise, NV
  • Los Angeles-Long Beach-Anaheim, CA
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • Minneapolis-St. Paul-Bloomington, MN-WI
  • New York-Newark-Jersey City, NY-NJ-PA
  • Orlando-Kissimmee-Sanford, FL
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Phoenix-Mesa-Scottsdale, AZ
  • Pittsburgh, PA
  • Portland-Vancouver-Hillsboro, OR-WA
  • Riverside-San Bernardino-Ontario, CA
  • Sacramento–Roseville–Arden-Arcade, CA
  • San Antonio-New Braunfels, TX
  • San Diego-Carlsbad, CA
  • San Francisco-Oakland-Hayward, CA
  • Seattle-Tacoma-Bellevue, WA
  • St. Louis, MO-IL
  • Tampa-St. Petersburg-Clearwater, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV

According to a 2018 WordStream blog



What if I and another company recommend the same referral?

We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms.

How quickly do I receive the rewards?

For any $1,000 level referral, you will be paid out immediately after we have a fully executed contract.

For the $5,000 level referral, you will receive $1,000 immediately after we have a fully executed contract; the remaining $4,000 dollar balance will be received 30 days after the referral goes live with HLS.

What do you do to ensure the referral I send you will be happy?

As you know, we have an excellent track record of customer satisfaction. However, as a show of faith, in the highly unlikely event that the client is dissatisfied with our service, we will release them from the annual contract 90 days after going live with HLS.

As we contribute to your growth by participating in the HLS Referral Program, what is your plan to be able to continue to deliver the high level of service that we benefit from?

It’s simple. We have highly developed people, processes, and technology that work synergistically together. This not only gives you the high level of service you’ve become accustomed to, but also creates scalability without impeding on the service we provide to our existing partners.

The Home & Local Services Referral Program blasts off as of June 15th, 2020. We will continue to put money in your pockets for all referrals we sign until December 31st, 2020. All new family members will need to have a signed contract in place before the ball comes down on New Years Day, when we will be toasting you and all the new HLS family members.

How do we register for the program?

It’s simple. If you are a current family member of HLS, you automatically qualify to participate in the program. All you need to do is fill out the referral form and your registration is effective immediately. Hit send and let the fun begin!

What if I have another question not covered here?

Ask us a question directly! Feel free to contact Patrick O’Brien with any additional questions at or call him at 952-209-1567.


Six Simple Rules To Building Our Community

We are asking for your help and we are going to reward you for it. The purpose of the Home & Local Services Family Referral Program is to invite your peers to join our community. Our hope is to ask you to invite good friends who are interested in the benefits you know we have to offer. Verification is simple. When we are setting up the HLS demo, or at the beginning of the HLS demo, we will ask how they found us. The referral is effective by merely mentioning your name. That’s when the fun begins! With your help, our family will grow and you will be rewarded. 

  1. For the $1,000 level, whether the first or second referral, you will be paid out immediately after we have a fully executed contract.
  2. For the $5,000 referral level, you will receive $1,000 immediately after we have a fully executed contract. The $4,000 dollar balance will be paid 30 days after the new family member goes live with HLS.
  3. Getting paid is simple. For all participating HLS family members, payment will be made by their choice of either a check or as a credit to their current management fee. For clients more than 60 days in arrears, credit will be applied to past due fees.
  4. In order for the program to be effective for you, the company name, the contact person’s name, along with their email address and phone number are required in order to have the referral count towards your total.
  5. In the event that we receive duplicate referrals, we have a fun solution. We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms. 
  6. We love our clients, but as in any family, sometimes differences of opinions arise. Solving it will be simple. HLS will serve as mom and dad and come up with an effective solution, and that’s where the real fun begins, because as mom and dad, we want a happy family.