Google’s Local Services ads help businesses connect with customers searching Google for the services you offer. When they Search your ads will show up for customers in your service area complete with the Google Guarantee and Google Reviews Star Rating.

Google LSA (Local Service Ads) make it easy for customers to call your  business directly which will keep your call board full.

Home & Local Services Helps You Show up on Google Searches

Local Services ads appear on Google Search results, so in-market customers near you can find and contact you immediately and book appointments with your CSRs.

The Best Part is You Only Pay If and When you Schedule!

Another great feature of Google Local Search Ads (LSAs) is that you only pay when customers schedule appointments through your ads. This allows you to continue with ongoing SEM, SEO, Display, and outbound contact strategies only when needed.

Google Local Service Ad (LSA) Example
Learn how Google Local Service Ads (LSA)’s can help you generate high quality customer leads for your business!



Businesses are required to set a weekly budget to fund advertising efforts. You will only pay once a lead is generated via the LSA ad.

Lead costs vary by industry but typically businesses pay between $5 – 139 for each lead for all industries that currently have Local Service Ads available to them. Home & Local Services estimates our average customer is paying around $35/lead.



  • Google Local Service Ads for Plumbers
  • Local Service Ads for HVAC
  • Google Local Service Ads for Moving companies
  • Local Service Ads for Storage companies
  • Google Local Service Ads for Heating companies
  • Local Service Ads for Cooling (A/C)
  • Google Local Service Ads for Solar companies
  • Local Service Ads for Electricians


What Do LSA Ads Look Like?

What do Google LSA Ads Look Like



Currently Google’s Local Service Ads are not available to be run in all areas. We’ve found that many major cities and metropolitan areas seem to be the first adopters for the LSA program in the United States.

These Markets are able to serve and Display Google Local Service Ads:

  • Atlanta-Sandy Springs-Roswell, GA
  • Baltimore-Columbia-Towson, MD
  • Boston-Cambridge-Newton, MA-NH
  • Charlotte-Concord-Gastonia, NC-SC
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Cincinnati, OH-KY-IN
  • Dallas-Fort Worth-Arlington, TX
  • Denver-Aurora-Lakewood, CO
  • Detroit-Warren-Dearborn, MI
  • Houston-The Woodlands-Sugar Land, TX
  • Las Vegas-Henderson-Paradise, NV
  • Los Angeles-Long Beach-Anaheim, CA
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • Minneapolis-St. Paul-Bloomington, MN-WI
  • New York-Newark-Jersey City, NY-NJ-PA
  • Orlando-Kissimmee-Sanford, FL
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Phoenix-Mesa-Scottsdale, AZ
  • Pittsburgh, PA
  • Portland-Vancouver-Hillsboro, OR-WA
  • Riverside-San Bernardino-Ontario, CA
  • Sacramento–Roseville–Arden-Arcade, CA
  • San Antonio-New Braunfels, TX
  • San Diego-Carlsbad, CA
  • San Francisco-Oakland-Hayward, CA
  • Seattle-Tacoma-Bellevue, WA
  • St. Louis, MO-IL
  • Tampa-St. Petersburg-Clearwater, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV

According to a 2018 WordStream blog

Google Voice Search powered by Local Service Ads
Image from WordStream
Google Voice Search powered by Local Service Ads

Google recently announced that their LSA advertising product will be the primary marketing tool available to businesses looking to be visible in Google Voice Searches.

Home & Local Services can help get you set up with Google Local Service Ads today, additionally schema mark up (standard on all of our websites) will be referenced for organic voice searches. Home and Local Services is an award-winning Local Service Ads agency and management company option.

Why You Need a Local Service Ads Agency to Manage Your Ads

Home and Local Services wants to be your agency of choice for Local Service Ads. We have a combined over 30 years of industry and marketing specific to local businesses.

We’ve helped our clients who are plumbing, heating, hvac owners find more customers in Google searches by employing our proven strategies. Please contact us to make us your Local Service Ads Agency partner. We would be delighted to hear from you!