In order to thrive in today’s ever-evolving digital landscape, home service businesses must align their advertising with their appointment availability. Meet the CPOP® the home service industry’s first Capacity Protocol Optimization Platform. Designed for plumbing, HVAC,electrical, etc companies who are looking to streamline digital marketing investments and maximize ROI output. The CPOP communicate directly with our incentives advertising engine (MPOP) to distribute highly compelling digital offers to your web channels dynamically.
The CPOP is game changing. Use its simple, user-friendly portal to change your capacity on the fly and, in turn, create dynamic updates to your digital marketing IE SEO, SEM, and website offers.
Why pay to advertising HVAC installs you can’t perform when there is room to grow today with your plumbing division?
Our technology stack coupled with your eager CSR team creates a pathway to success. Lowered Costs per Conversion, focus on appropriate business divisions, and synchronization of enticing offers depending on what your business needs are.
Here’s how it works.
Your CSR Manager will log into their custom CPOP portal 3 times per day (morning, afternoon, and evening) to report current capacity needs by trade. As you book jobs your ads and advertising are adjusted dynamically preserving your bottom line and maximizing your return on investment. We don’t use static, open ended, offers like the other guys.
Our incentives and pricing is fluid meaning as you get booked and have less capacity the price goes up. These changes are not isolated to simply your SEM (Google Ads / Microsoft Ads) either, offer content throughout your site is updated as soon as you click “save” ensuring your paid search advertising, Search Optimization, website content, and other Conversion Rate Optimization elements are in-sync.
The CPOP combined with scheduled weekly meetings with your Account Performance Manager keep you in the know with regards to your digital metrics and KPIs. In meetings your PM will review your current paid search (SEM) spend, SEO stats, Google My Business, success stories, and review opportunities so adjustments can be made if needed. Our company takes a PAAS (Platform as a service) approach to business which keeps us in constant communication with one another producing best in class results with our cutting-edge digital marketing strategies.