In order to thrive in today’s ever-evolving digital landscape, home service businesses must align their advertising with their appointment availability.
Meet the CPOP®, the home service industry’s first Capacity Protocol Optimization Platform. This platform is designed for home services companies, including Plumbing, HVAC, Electrical, and more, that are looking to streamline their digital marketing investments and maximize their ROI output.
The CPOP communicates directly with our advertising engine, MPOP, to dynamically distribute compelling offers through digital channels (SEO, SEM).
The CPOP is game changing. Use its simple, user-friendly portal to change your capacity on the fly and, in turn, create dynamic updates to your digital marketing IE SEO, SEM, and website offers.
Why pay to advertise HVAC installs you can’t perform when there’s room to grow today with your plumbing division?
Our technology stack, coupled with your eager CSR team, creates a pathway to success with lowered costs per conversion, focus on appropriate business divisions, and synchronization of enticing offers depending on what your business needs are.
Here’s how it works.
Your CSR Manager will log into their custom CPOP portal 3x/day (morning, afternoon, and evening) to report current capacity needs by trade. As you book jobs your ads and advertising are dynamically adjusted, preserving your bottom line and maximizing your return on investment. We don’t use static, open-ended offers like the other guys.
Our incentives and pricing are fluid, meaning that as you book more jobs and your capacity decreases, your pricing goes up. These changes are not isolated simply to SEM (Google Ads/Microsoft Ads) either; offer content on your website is also updated as soon as you click “save,” ensuring that your paid search advertising, search optimization, website content, and other conversion rate optimization elements are in-sync.
Combined with scheduled weekly meetings with your Account Performance Manager, the CPOP keeps you informed about your digital metrics and KPIs. During meetings, your PM will review your current paid search (SEM) spend, SEO stats, Google My Business, success stories, and opportunities for adjustments if needed. Home & Local Services takes a PAAS (Platform as a Service) approach to business, which keeps us in constant communication with one another and produces best-in-class results with cutting-edge digital marketing strategies.