CPOP® Technology Will Empower Your
Home Services Business

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CPOP

In order to thrive in today’s ever-evolving digital landscape, home service businesses must align their advertising with their appointment availability. 

Meet the CPOP®, the home service industry’s first Capacity Protocol Optimization Platform. This platform is designed for home services companies, including Plumbing, HVAC, Electrical, and more, that are looking to streamline their digital marketing investments and maximize their ROI output. 

The CPOP communicates directly with our advertising engine, MPOP, to dynamically distribute compelling offers through digital channels (SEO, SEM).

CPOP V1.2 Refresh

The CPOP is game changing. Use its simple, user-friendly portal to change your capacity on the fly and, in turn, create dynamic updates to your digital marketing IE SEO, SEM, and website offers.

Why pay to advertise HVAC installs you can’t perform when there’s room to grow today with your plumbing division? 

 

Our technology stack, coupled with your eager CSR team, creates a pathway to success with lowered costs per conversion, focus on appropriate business divisions, and synchronization of enticing offers depending on what your business needs are.

Here’s how it works. 

Your CSR Manager will log into their custom CPOP portal 3x/day (morning, afternoon, and evening) to report current capacity needs by trade. As you book jobs your ads and advertising are dynamically adjusted, preserving your bottom line and maximizing your return on investment. We don’t use static, open-ended offers like the other guys. 

 

Our incentives and pricing are fluid, meaning that as you book more jobs and your capacity decreases, your pricing goes up. These changes are not isolated simply to SEM (Google Ads/Microsoft Ads) either; offer content on your website is also updated as soon as you click “save,” ensuring that your paid search advertising, search optimization, website content, and other conversion rate optimization elements are in-sync.

 

Combined with scheduled weekly meetings with your Account Performance Manager, the CPOP keeps you informed about your digital metrics and KPIs. During meetings, your PM will review your current paid search (SEM) spend, SEO stats, Google My Business, success stories, and opportunities for adjustments if needed. Home & Local Services takes a PAAS (Platform as a Service) approach to business, which keeps us in constant communication with one another and produces best-in-class results with cutting-edge digital marketing strategies.

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FAQ

FAQs

What if I and another company recommend the same referral?

We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms.

How quickly do I receive the rewards?

For any $1,000 level referral, you will be paid out immediately after we have a fully executed contract.

For the $5,000 level referral, you will receive $1,000 immediately after we have a fully executed contract; the remaining $4,000 dollar balance will be received 30 days after the referral goes live with HLS.

What do you do to ensure the referral I send you will be happy?

As you know, we have an excellent track record of customer satisfaction. However, as a show of faith, in the highly unlikely event that the client is dissatisfied with our service, we will release them from the annual contract 90 days after going live with HLS.

As we contribute to your growth by participating in the HLS Referral Program, what is your plan to be able to continue to deliver the high level of service that we benefit from?

It’s simple. We have highly developed people, processes, and technology that work synergistically together. This not only gives you the high level of service you’ve become accustomed to, but also creates scalability without impeding on the service we provide to our existing partners.

The Home & Local Services Referral Program blasts off as of June 15th, 2020. We will continue to put money in your pockets for all referrals we sign until December 31st, 2020. All new family members will need to have a signed contract in place before the ball comes down on New Years Day, when we will be toasting you and all the new HLS family members.

How do we register for the program?

It’s simple. If you are a current family member of HLS, you automatically qualify to participate in the program. All you need to do is fill out the referral form and your registration is effective immediately. Hit send and let the fun begin!

What if I have another question not covered here?

Ask us a question directly! Feel free to contact Patrick O’Brien with any additional questions at patrick.obrien@homelocalservices.com or call him at 952-209-1567.

Rules

Six Simple Rules To Building Our Community

We are asking for your help and we are going to reward you for it. The purpose of the Home & Local Services Family Referral Program is to invite your peers to join our community. Our hope is to ask you to invite good friends who are interested in the benefits you know we have to offer. Verification is simple. When we are setting up the HLS demo, or at the beginning of the HLS demo, we will ask how they found us. The referral is effective by merely mentioning your name. That’s when the fun begins! With your help, our family will grow and you will be rewarded. 

  1. For the $1,000 level, whether the first or second referral, you will be paid out immediately after we have a fully executed contract.
  2. For the $5,000 referral level, you will receive $1,000 immediately after we have a fully executed contract. The $4,000 dollar balance will be paid 30 days after the new family member goes live with HLS.
  3. Getting paid is simple. For all participating HLS family members, payment will be made by their choice of either a check or as a credit to their current management fee. For clients more than 60 days in arrears, credit will be applied to past due fees.
  4. In order for the program to be effective for you, the company name, the contact person’s name, along with their email address and phone number are required in order to have the referral count towards your total.
  5. In the event that we receive duplicate referrals, we have a fun solution. We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms. 
  6. We love our clients, but as in any family, sometimes differences of opinions arise. Solving it will be simple. HLS will serve as mom and dad and come up with an effective solution, and that’s where the real fun begins, because as mom and dad, we want a happy family.