Bonfe Case Study

Regional home services powerhouse cooled costs, heated up leads, & electrified PPC results with CPOP/ MPOP Technology!

88%

Lower Cost Per SEM Lead than Goal

($12.43 vs $100)

38%

Lower Bounce Rate YOY

(36.42% vs 59%)

26%

Increase in Total Users YOY

(9,257 vs 7,363)

Keys to Success:

  • Consistently monitoring calls by trade category and understanding how price impacts the influx of business to those categories to remove the guesswork out of creating offers
  • Using the MPOP™ to more efficiently and easily update offers cross-channel in real-time

Results:

  • 26% increase in users YOY when comparing May 2018 with Home & Local Services to May 2017 without. Bonfe has successfully driven higher volumes of traffic to their site with their new trade-specific segmentation and highly relevant, dynamic SEM campaigns. Getting more people to engage with your business online is essential to online growth.
  • 38% decrease in bounce rate YOY when comparing May 2018 with Home & Local Services to May 2017 without. This metric shows that not only was more traffic coming into Bonfe’s site, but more of those users found the content relevant and stuck around. This metric further solidifies confidence in the website strategy and leads to more conversion opportunities.
  • 88% lower cost per SEM lead than expected. When originally asked what a fair price for a hard lead was, Bonfe expressed anything less than $100. In May 2018, a $12.43 cost per SEM lead was achieved. The overall cost per lead was even more impressive coming in at $4.04 per lead. This effiectively shows that a smart online business strategy can cost less and still yield outstanding results (over 1,000 hard leads came from SEM efforts in May 2018).

See what Bryan Delmont from Bonfe had to say about these results:

 

“Home & Local Service’s approach is like nothing I’ve seen before. From optimizing my website for conversions, to leveraging automation and syndication in my online advertising, to monitoring call volume by trade and adjusting offers in real-time, Home & Local Services and the MPOP™ are truly a revolutionary solution to grow an HVAC business online.”

Bryan Delmont – Operations Manager, Bonfe Plumbing, Heating, Cooling, & Electrical

FAQ

FAQs

What if I and another company recommend the same referral?

We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms.

How quickly do I receive the rewards?

For any $1,000 level referral, you will be paid out immediately after we have a fully executed contract.

For the $5,000 level referral, you will receive $1,000 immediately after we have a fully executed contract; the remaining $4,000 dollar balance will be received 30 days after the referral goes live with HLS.

What do you do to ensure the referral I send you will be happy?

As you know, we have an excellent track record of customer satisfaction. However, as a show of faith, in the highly unlikely event that the client is dissatisfied with our service, we will release them from the annual contract 90 days after going live with HLS.

As we contribute to your growth by participating in the HLS Referral Program, what is your plan to be able to continue to deliver the high level of service that we benefit from?

It’s simple. We have highly developed people, processes, and technology that work synergistically together. This not only gives you the high level of service you’ve become accustomed to, but also creates scalability without impeding on the service we provide to our existing partners.

The Home & Local Services Referral Program blasts off as of June 15th, 2020. We will continue to put money in your pockets for all referrals we sign until December 31st, 2020. All new family members will need to have a signed contract in place before the ball comes down on New Years Day, when we will be toasting you and all the new HLS family members.

How do we register for the program?

It’s simple. If you are a current family member of HLS, you automatically qualify to participate in the program. All you need to do is fill out the referral form and your registration is effective immediately. Hit send and let the fun begin!

What if I have another question not covered here?

Ask us a question directly! Feel free to contact Patrick O’Brien with any additional questions at patrick.obrien@homelocalservices.com or call him at 952-209-1567.

Rules

Six Simple Rules To Building Our Community

We are asking for your help and we are going to reward you for it. The purpose of the Home & Local Services Family Referral Program is to invite your peers to join our community. Our hope is to ask you to invite good friends who are interested in the benefits you know we have to offer. Verification is simple. When we are setting up the HLS demo, or at the beginning of the HLS demo, we will ask how they found us. The referral is effective by merely mentioning your name. That’s when the fun begins! With your help, our family will grow and you will be rewarded. 

  1. For the $1,000 level, whether the first or second referral, you will be paid out immediately after we have a fully executed contract.
  2. For the $5,000 referral level, you will receive $1,000 immediately after we have a fully executed contract. The $4,000 dollar balance will be paid 30 days after the new family member goes live with HLS.
  3. Getting paid is simple. For all participating HLS family members, payment will be made by their choice of either a check or as a credit to their current management fee. For clients more than 60 days in arrears, credit will be applied to past due fees.
  4. In order for the program to be effective for you, the company name, the contact person’s name, along with their email address and phone number are required in order to have the referral count towards your total.
  5. In the event that we receive duplicate referrals, we have a fun solution. We recommend that you split the reward at 50% of your current qualification level, and we will continue to count the referral as part of each HLS partner's escalating rewards. If that recommendation is unacceptable to both parties, HLS will then resolve the conflict at our discretion with mutually acceptable terms. 
  6. We love our clients, but as in any family, sometimes differences of opinions arise. Solving it will be simple. HLS will serve as mom and dad and come up with an effective solution, and that’s where the real fun begins, because as mom and dad, we want a happy family.