Starting October 8, businesses will be able to modify the bid amount on their Google Local Service Ad (LSA) leads to get more customers. While bidding is not a new feature in Google Ads, Google LSA bid amounts will be a new alternative to the current fixed price-per-lead option, and will enable businesses to choose both how and how much to spend for their leads. And, just like its current model, Google will not charge for LSAs unless leads are generated.
The Benefits of Google LSA Bidding
Because of their prominence, LSAs are one of the most effective means a business can use to increase leads. Google LSA bid amounts will further increase their usefulness, since bids give businesses the power to exert greater control over their performance goals, and competitive bids can move a business higher in search results.
It’s important to note, however, that a bid is not the sole factor in determining what LSAs show up at the top of the Google search results page. When ranking LSAs, Google takes into consideration how often a business answers the phone, the number or positive reviews it has, and several other factors to ensure that it’s connecting customers to reliable, trusted businesses. Learn more
How to Set Google LSA Bid Amounts
Google LSA bidding is available October 8, but preferences can be set now at ads.google.com/localservices.
Under the Budget section, all a business has to do is choose between “Maximize leads” or “Set max per lead.” Choosing “Maximize leads” lets Google determine the bid amounts to get the most leads, whereas “Set max per lead” sets the maximum amount a business is willing to spend for a lead.