EDINA, Mn., June 17, 2022 – Matt Watson joins the Home Team.
Matt Watson will serve as Executive Vice President of Software Development, bringing Home & Local Services (HLS) to the next phase of capacity-managed marketing. In his new role, Watson will be using his expertise in both building SaaS products and digital marketing to expand the capabilities of HLS’s service offerings. “Matt is an integral part of our team which has been assembled to bring our company to the next level” says CEO Katie Donovan. “I believe I can help build out HLS’s software suite to be even more innovative than it is already,” added Watson.
Watson is a serial entrepreneur based out of Kansas City with a long list of achievements. Watson Co-Founded and served as CTO of VinSolutions, a developer of online CRM and lead management software for automotive dealerships. After selling his first startup, Watson founded Stackify in 2012 to create tools and solutions for software developers. He also co-hosts a top 25 entrepreneurial podcast called The Startup Hustle to share his experiences.
With these entrepreneurial successes under his belt, why choose Home & Local Services as his next professional endeavor?
To put it simply, “the home services industry is an under-served category with huge marketing demands, and I’m excited to be part of a company which provides the best solution. After seeing how much Home & Local Services’ technology has revolutionized the industry with technology that serves the trades in its digital marketing needs, Katie (Donovan) and Meg (Stapleton) didn’t need to ask me twice,” said Watson.
Watson’s entrance to the Home & Local Services team brings excitement on both ends of the partnership, as reported by CEO Katie Donovan, “bringing Matt to Home & Local Services has brought a powerhouse to our company, and we are thrilled to have him be part of our development efforts.”
About Home & Local Services
Home & Local Services serves clients in the Home Services industry to provide these companies with innovative digital marketing and advertising solutions created and deployed to optimize performance and return on investment. Our goal is to simplify digital marketing to make it easy, effective and fun! Home & Local Services is aGoogle Premier Partner in the Home Services space.
We recognize the single most important thing when it comes to the customers in our space is their capacity. Simply put,
- If their technicians and trucks are idle, money is being lost.
- If their technicians are fully booked, there is no need to waste money on advertising.
Our proprietary software allows customers to input important updates that then communicate to our systems what ads to run and where, how, and when to spend money. Our technology stack and focus on the customer journey in conjunction with your eager CSR team creates a path to success with the benefits of lowered costs per conversion, emphasis on appropriate business divisions, and synchronization of enticing offers that correlate with what your current business needs are.